About Us / Privacy Policy

Ever felt concerned about private dentistry prices?

If this is you, Zebra Dental has set out to tackle your concerns with three completely black and white price brackets – Zebra Value, Zebra Black, and Zebra Platinum – so there are no  surprises post treatment. Alternatively, we also offer a Dental Membership Plan allowing you to budget for your dental health.

Launched in 2014 by partners Dr Ollie Hutchinson, Dr David Veige, Dr Ian Gordon and Dr Ben Wild, we are proud to provide a wide range of high quality range of dental treatments to our patients.

Our friendly team aim to make your experience as relaxed as possible.

For more information on a particular treatment, please choose from the options below:

Data Protection Privacy Notice for Patients

In providing your dental care and treatment, we will ask for information about you and your health. Occasionally, we may receive information from other providers who have been involved in providing your care. This privacy notice describes the type of personal information we hold, why we hold it and what we do with it.

Information that we collect

We may collect the following information about you:

-       Clinical records made by dentists and other dental professionals involved with your care and treatment

-       X-rays, clinical photographs, digital scans of your mouth and teeth, and study models

-       Medical and dental histories

-       Treatment plans and consent

-       Notes of conversations with you about your care

-       Dates of your appointments

-       Details of any complaints you have made and how these complaints were dealt with

-       Correspondence with other health professionals or institutions

Alpha Dental Group is responsible for keeping secure the information about you that we hold.

Our data protection officer, Ametros, ensures that the practice complies with data protection requirements to ensure that we collect, use, store and dispose of your information responsibly.

Those at the practice who have access to your information include dentists and other dental professionals involved with your care and treatment, and the reception staff responsible for the management and administration of the practice.

How we use your information

To provide you with the dental care and treatment that you need, we require up-to-date and accurate information about you.

We will share your information with the NHS and our private dental plan providers DPAS and Denplan in connection with your dental treatment.

We will seek your preference for how we contact you about your dental care. Our usual methods are telephone, email or letter.

If we wish to use your information for dental research or dental education, we will discuss this with you and seek your consent. Depending on the purpose and if possible, we will anonymise your information. If this is not possible we will inform you and discuss your options.

We may use your contact details to inform you of products and services available at our Practice.

Sharing information

Your information is normally used only by those working at the practice but there may be instances where we need to share it – for example, with:

We will only disclose your information on a need-to-know basis and will limit any information that we share to the minimum necessary.

In certain circumstances or if required by law, we may need to disclose your information to a third party not connected with your health care, including HMRC or other law enforcement or government agencies.

Keeping your information safe

We store your personal information securely on our practice computer system and in a manual filing system. Your information cannot be accessed by those who do not work at the practice; only those working at the practice have access to your information. They understand their legal responsibility to maintain confidentiality and follow practice procedures to ensure this.

We take precautions to ensure security of the practice premises, the practice filing systems and computers

We use cloud computing facilities for storing some of your information. The practice has a rigorous agreement with our provider to ensure that we meet the obligations described in this policy and that we keep your information securely.

We keep your records for 10 years after the date of your last visit to the Practice or until you reach the age of 25 years, whichever is the longer.

Access to your information and other rights

You have a right to access the information that we hold about you and to receive a copy. You should submit your request to the practice in writing or by email. We do not usually charge you for copies of your information; if we pass on a charge, we will explain the reasons.

You can also request us to

If you do not agree

If you do not wish us to use your personal information as described, you should discuss the matter with your dentist. If you object to the way that we collect and use your information, we may not be able to continue to provide your dental care.

If you have any concerns about how we use your information and you do not feel able to discuss it with your dentist or anyone at the practice, you should contact The Information Commissioner’s Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF (0303 123 1113 or 01625 545745).

Date: 11th May 2018

Review date: 10th May 2019